Planning - Pitch

This is the presentation we used to present to the Media department and peers.

PLANNING:Synergy

The things we have chosen to have as an aspect of synergy across our video, digipak and advertisement are, monochrome theme and aspects of our costume being colourful to go with our genre of pop (e.g jewellery), some costumes from the video and gold rings. he reason we chose to do monochrome is because it is a current fashion trend amongst young people especially girls so it'll relate to them more.

PLANNING: Promotion of brand image and songs through the internet.

The song we're doing is by Sugababes and they've recently disbanded as Sugababes so there are no updated websites for this group. I did manage to find a Facebook Page. There isn't much on the Facebook page but some pictures and event information.

As there is no official website for the Sugababes, I am going to look at similar artists - The Saturday's and Little Mix

Their website is colourful, vibrant, fun and that is to represent their genre, Pop and them as young girls, also, to reach their target audience which is young teenage girls. Their site has many pages shown in the gif below ( Merchandise, News, Music, Biographies). Their individual logo's are used a lot on the website and this is a way to reinforce. One thing I noticed, is that in their biographies they're asked questions that would be typically asked by their audience which is clever as they get ask them before the audience and this can help audience members to relate.

The Saturday's 

The Saturdays have a similar site structure to Little Mix this might be because they're similar artists. The Saturday's are young but older than Little Mix so their website is less bright and colourful and much more sophisticated. The image below is a screen shot of the first thing that comes up when you go on to the Saturday's website and it's their latest video, which is before you enter the site, this is a clever method of promotion as every time you go on their website the video comes up.

Planning: Synergy

I had the idea that the group could use gold rings as part of the synergy. The jewellery looks nice and goes with what we are wearing. I took a picture of the rings and uploaded it below.

We will also be using the colour scheme as synergy. We plan to use a monochrome colour scheme in our video and have accessories to brighten up the theme, like the rings. We had outfits like those pictured below in mind.

We also plan on having bright lip stick/gloss as part of our synergy as well to again contrast with the monochrome outfits.

Our name: 'The CandiHearts' will have a heart instead of a dot above the letter 'i' as we thought this would go with the brand image. We will be using this logo in our 3 productions.

Planning - Brand Image

Our brand image will consist of:

• Gold rings
• Bright lips
• Leather skirts
• White vests
• Heels/boots

We decided that because this is what many young females wear we would follow the trend in order to gain more followers. 

PLANNING: Audience

As we plan our music video, we need to think about our target audience in order to make the video appeal to this target as much as possibile.
Our target audience includes females between the ages of 16-25.
I have created a Facebook profile of a possible member of our target audience.

Her name is Danielle, she is 18 years old and she is a student.
People her age often share things they like to their friends on Facebook and other social media websites, such as Twitter and Instagram.

I have also made a Twitter account for this audience member.

She tweets about her favourites, shares them with friends

She follows a lot of pop artists and groups

Planning - Synergy

For our music video, we're trying to appeal to all aspects, whether it be technological or materialistic. We're looking to incorporate three types of synergy:

- Jewellery (Gold Rings) - Worn on either side of the ring finger, this is used to reinforce - not only are the girls quite flashy (They take pride in their looks) - that they're living a bachelor lifestyle. Personally, I'm quite reluctant to using this as I don't understand what notions/symbolism rings contain aside from wealth or marriage. However, I trust my group have a better understanding than me.

- WhatsApp - Though I haven't consulted this with my group I thought WhatsApp (Popular IM application) would be a good form of technolog
ical synergy. I also took inspiration from the lyric video for Katy Perry's Roar. Considering the app's used by people everyday, the ident/layout is easily recognisable. Use of 'Emojis' are popular too. We would intend to use this in our video to convey that the girls are common people, there's nothing special about them.

Section of Katy Perry's Roar lyric-video. Something I think we
could easily incorporate into our piece. 

- Monochrome-styled Clothes - In attempt to step out of the modern notion of pop-groups, we try to avoid using loud colours. This noir-styled, making the group look classy will help us appear original and unorthodox as well as raising our target audience to young adults.