Planning: Setting and location for video.

A few of us went out and got pictures of where we felt would be appropriate to film. We got pictures from the barbican as we felt that area would be good to convey the whole partying and coming home in the early hours of the morning lifestyle. We also got pictures from group member Dionnnes house as we will be filming there when we are getting ready to go out. This is a Slidely I created below showing some pictures:

Larah Yearwood's Slidely by Slidely Slideshow

Setting and Location

We have chosen to film at the Barbican and at Dionne’s house. Most of the filming will be done outside, either in daylight or at night time, but one verse will be filmed inside the house.

The beginning of the video will be in an alley way, the middle section will be filmed at Dionne’s house and the last section will be filmed around barbican and the tunnel at the barbican.

We chose these locations in order to give our video an urban theme, as the three girls are living the typical life of a young adult female in the city. The house will be used in order to show the girls as they get ready for yet another night out together.

Barbican

Dionne's House

Audience 2

For this task I went to Hmv in Angel and asked an employee (Stephan) what he thought he'd expect to see in a typical music video. I created an animated video of our conversation. The site I used restricted me to 30 seconds so the conversation is shorter in the animation.

Audience 2 by dionne.c on GoAnimate

Costume

There will be a total of 3 costume changes. 

We’ve chosen to go with a theme of monochrome with colourful accessories because we didn’t want to be too conventional with our costumes, but we wanted to add the colourful element that you usually see with girl bands and other pop artists.

With our look we wanted to be girly, but with an edge. A convention of girl bands is that they’re colourful and bright and also they wear similar clothes to their audience.

These are my costumes for the video:

This is the first costume which will be worn in the first part of the video. In this part of the video the girls are just on their way home from a night out in the barbican so we're all dressed up - leather skirt heels and white top.

This is the second costume where we are set inside the house so we chose to go with casual clothing - jumper, leggings and a white top.

Audience 1

• Our core audience are young females aged 18-25
• Wider Audience: females 16-30, young males
• I think what would appeal to our audience is that we’re young and our ages are close to our target audience's ages so we’re likely to have similar experiences and it’ll be easier for them to relate to us and vice versa.
• The band's sense of style is current and the girls will be styled according to today's fashion trends.

PRODUCTION: Filming Day 1

Yesterday was our first day of filming for our music video.
We travelled to our location at the Barbican and filmed a few cutaways for the first verse, individually and together.
Here are some still shots from the session, in a Slidely presentation:


Anca Alexe's Slidely by Slidely Slideshow

Planning: Group logo

This is just something I created on publisher. It is just an idea but it uses what we wanted for the logo. We talked about having a heart instead of a dot above the letter 'I' so I also put that in. It isn't the definite logo, just a rough outline to give everyone an idea of what logo we are going for.