How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
Our music video makes a clear visual link between it and my ancillary products. Whilst I was planning a while back I planned to use the gold jewellery we had on in the video, the monochrome colour scheme outfits and the red lip gloss as synergy. For the video we had on gold rings, which are shown below. We also had these on for the album cover. The bright red lip gloss we had on in the video we had on again for the digipak and advertisement. You can see the link between the red lips and the red hearts as well. We used the monochrome colour scheme with the outfits in all the products which went with the setting and locations well. We had quite a dull setting with the video which I wanted to link with my ancillary products, so I went with a dark black curtain background as it contrasts with the bright red hearts and the grey text.
This is an example of the lip colours we were looking at before finally settling on the red.
I think my promotional package incorporates the synergy well as we had on extra gold accessories which will make it easier to spot the links between the ancillary work and the video. The red lips are also easy to identify. I think our target audience will recognise the synergy as linked products and I think our target audience will be attracted to my work due to the use of synergy and the design. The colour red is a massive part of the synergy as it's obvious with our make up and the hearts on the ancillary work and I think that's how our audience will recognise that. The pictures below show the similarities between the costumes and ancillary work. The monochrome costume design is something that I feel our target audience will recognise.
This is an example of the lip colours we were looking at before finally settling on the red.
I think my promotional package incorporates the synergy well as we had on extra gold accessories which will make it easier to spot the links between the ancillary work and the video. The red lips are also easy to identify. I think our target audience will recognise the synergy as linked products and I think our target audience will be attracted to my work due to the use of synergy and the design. The colour red is a massive part of the synergy as it's obvious with our make up and the hearts on the ancillary work and I think that's how our audience will recognise that. The pictures below show the similarities between the costumes and ancillary work. The monochrome costume design is something that I feel our target audience will recognise.
The same black and white colour scheme for the costumes is used on my digipak and advertisement. I also used the colour scheme for the layout so it all links together.
I got the red lips from little mix. In their video wings, which I have put together in a gif below, shows the different shades of purple on their lips. They also had colourful make up on when they posed for their digipak as well which I feel is their synergy. It really influenced me.
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