Monday, 20 January 2014

EVALUATION: Question 3

Question 3:
How did you use media technologies in the construction and research, planning and evaluation stages?




RESEARCH

In the research stages, I used a few different websites to find useful information about music videos, such as YouTube, Vimeo, Soundcloud, artists' web pages and their social media profiles (Facebook, Twitter, Instagram).
Twitter - Sugababes
Twitter - Little Mix

Facebook - Little Mix


YouTube was very useful as I could find a lot of examples of music videos which could inspire me and help me make a decision about what genre of music I'd like to make a video with.

After my group decided to do a girl group music video, we looked at as many videos of this genre as we could in order to get ideas for what we could do. However, we decided not to create our own music video for a song that already has a video, as that existing video could have influenced our ideas too much and we could have ended up with a copy of what was already produced.

We decided to choose a song by the Sugababes and we found that 'It Ain't Easy' was a good choice, as it had a nice beat and its lyrics allowed for our own interpretation.
Sugababes - Denial on Vimeo

Sugababes - It Ain't Easy on YouTube


Watching videos on YouTube and Vimeo helped us understand our genre better and see what kinds of costumes and camera shots are conventionally used in music videos of girl groups.

I also used the web to do research into Carol Vernallis, Laura Mulvey and Andrew Goodwin's theories,  about which I found information on different websites and put it together in presentations, which I then put on Blogger.

I presented my research in various ways. I used Prezi, PowerPoint (which I uploaded through SlideShare), slideshows using Flickr, Animoto, and I made gifs which showed different pictures or short parts of videos.
Using Prezi - music video research


I also discovered a Blogger app on the App Store on my iPhone, which I found very helpful for some of my posts, although it has fewer features than using Blogger on a computer.

Blogger app on iPhone

Using pictures to present Research for music video

Use of videos and gifs to present research for music video
I also used many of these for the research I've done for my ancillary work - after doing Google Image searches for existing digipaks, album covers and advertisements by girl groups.





I used the Wordle app to present lists of keywords or concepts in a more interesting way, instead of just listing them in a text post.

Using Wordle to present research and planning for ancillary work 


PLANNING:

MUSIC VIDEO PLANNING:

We prepared a pitch to present to our teachers, where we included all the aspects of planning, from costumes to risk assessments - we presented this with a Prezi:


During our Pitch we also showed our animatic (made by Anthony, a member of my group), made from hand-drawn pictures put in a slideshow with the song in the background:







ANCILLARY PLANNING

I looked through the fonts that were already installed on the Macs and found one that I could use for the artist name and other parts of the text on my ancillary work (Trajan Pro).

Trajan Pro font

However, I did not like any of the others to use together with the one I had already chosen. Therefore, I decided to find one online, and I looked around the website dafont.

I found a nice font called 'Today People' which I thought looked really good and, most importantly, it looked good next to my other font.









PRODUCTION

Use of Technology in the production for the Music Video




Use of Technology in the production of the Ancillary Work

I used Photoshop Elements and Photoshop CS5 (at home) for the production of my ancillary work (digipak and advertisement).

Using Photoshop was my favourite part of the whole project, as I had some previous experience and found it quite easy to use, but still learned some useful new things about the various tools I could use to make an interesting ancillary project.

I decided to use three individual photos of the performers on the front cover of my Digipak. This meant that I had to do more work in order to make all the three pictures match in terms of size, colours and style.

There were times when I found that I did not know exactly how to use a certain tool in Photoshop, so I searched for tutorials online and found a few very useful ones:









Camtasia showing how I cut the pictures from the green screen background and used the Refine Edge feature in Photoshop to remove the green edges as much as possible:







After effectively using all the technology, the group managed to create this final music video:




Here are my final ancillary products which I created after finishing the music video, after extensive research and using Photoshop:
















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