The Saturday's Chasing Lights
This is the digipak for their first album. The different coloured dresses is a reoccurring theme in their videos and advertising so that acts as their aspect of synergy. It's also used to make them stand out against black and white background) and it relates to the pop genre of which their music falls into. They are not wearing the same dresses to signify individuality but they are wearing the same heels to make their look cohesive. I like that the tracklist is in different colours which is similar to the front cover and the font used is the same as the font of the album title 'Chasing lights'. The only thing that is not clear is that the name of the album title is on the cd but not on the front.
Jessie J Who you are
Jessie J's digipak follows a theme of black white and gold which I think suits her and the genre (rnb/pop). She has the same distinct, unique hairstyle that she has in her video's and advertisements. It follows conventions and the back of the digipak has a good layout. It is quite a simple but it still looks good. One thing that isn't good about this digipak is that you can not see the name of the album even though it is there, as it clashes with her costume.
Little Mix DNA
Little mix is a typical pop girlband and their meant to signify youth and be bright and colorful. They have a different target audience to the Saturday's as they aiming at younger audiences. This evident through their digipak and their use of a range of bright colours and quite childish fonts, which are used in their single albums as well. There are only too main fonts used which I think is good. The colour scheme is quite consistent with their video's and advertisements, it works well and fits into the pop genre. They have not used a group shot but individual images to make them all stand out but they all have the same amount of space on the cover.
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