NATHAN MILLER
Inside & outside of Digipak
STRENGTHS OF THE DIGIPAK:
- Good colour scheme
- The font goes with the electro-pop genre
- The whole thing is clear and easy to see and read
- The picture is eye-catching. It draws attention to itself.
WEAKNESSES OF THE DIGIPAK:
- Back of the outside strip is a little odd- different colours to everything else.
- Spelling mistakes
- Tiny CD
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STRENGTHS:
- Eye catching
- Consistent colour scheme-goes with digipak
- Cd is on the poster
- Says where you can buy the product
- Social media web addresses
WEAKNESSES:
- Bad grammar
- Doesn't give any information about any upcoming tours.
POPPY POWER
Inside and outside of digipak
STRENGTHS OF DIGIPAK:
- Good/consistent colour scheme
- Nice pictures
- Clear font
- Eye catching
WEAKNESSES:
- No information on the inside of digipak.
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STRENGTHS:
- Consistent colour scheme
- Has CD cover on it
- Saya where you can buy it
- Clear font
- Clear images
WEAKNESSES:
- No tour information.
INDIYAH
The whole digipak
STRENGTHS OF DIGIPAK:
- Consistent colour scheme
- Consistent font
- Nice images
- Eye catching
WEAKNESSES:
- Barcode and copyright text is too big
- Thank you is a bit long, although it might go with the genre the consumer might not be interested
- Image is cut on CD cover
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STRENGTHS:
- Consistent colour scheme
- CD cover is on the poster
- Consistent font
- Says where you can buy it from
- Clear images.
WEAKNESSES:
- Rated by a magazine unlikely to give them a score
- No tour information
- Only one place you can buy it from.
From this research, one thing that is clear is that you must have a consistent colour scheme across both the digipak and the advertisement, so that your artist is recognisable. In creating these products you are in a way creating the artist, as you are giving them a brand.
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