We started talking about the difference between dual-cover cases and digipaks; though none-of-us knew the difference between the two by sound, we soon found out digipaks were made from high-quality cardboard, were panels consisted of one panel - they looked and felt smoother. Becca told us that digipaks were typically used by production companies to add more value to the album as piracy was becoming a major problem. Though digipaks are used for most albums in today’s music, they were typically used when an artist would re-issue an album encouraging fans of that artist to re-buy the album without feeling ‘bumped-off’. I don’t agree with that as it’s unfair for a fan to buy another copy of that album with bonus tracks because he bought a hard-copy rather than an iTunes’ digital copy. I thought a good example to look at was Michael Buble. His album has been re-issused at least twice (both available as digipaks): a special edition and 'superdeluxebuymyalbumcauseihaventquitebrokevenyet-edition'. With this he has generated twice his profit thanks to his loyal fan base and consumers who are under the impress "Surely it must be good - if they're trying to milk more money out of the fans - by re-issuing it. Eh, I think I'll buy a copy!"
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