For this digipak I'd like gold-jewellery to be the focal point of the album as this is one of our key forms of synergy and it may not have be displayed so clearly in the music video.
Thursday, 19 December 2013
Ancillary Planning - Costume
For the photo-shoot, I think it would be safe if the women wore the similar clothes to the ones worn in the video (short-skirt, etc). With this we're conforming with Laura Muvley's theory of the male-gaze that's typically seen in pop music videos. I think if the women were attractive enough in their provocative clothing, it might entice members of the male demographic to look at, and possibly buy an album.
For this digipak I'd like gold-jewellery to be the focal point of the album as this is one of our key forms of synergy and it may not have be displayed so clearly in the music video.
For this digipak I'd like gold-jewellery to be the focal point of the album as this is one of our key forms of synergy and it may not have be displayed so clearly in the music video.
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