PLANNING: Audience

As we plan our music video, we need to think about our target audience in order to make the video appeal to this target as much as possibile.
Our target audience includes females between the ages of 16-25.
I have created a Facebook profile of a possible member of our target audience.

Her name is Danielle, she is 18 years old and she is a student.
People her age often share things they like to their friends on Facebook and other social media websites, such as Twitter and Instagram.

I have also made a Twitter account for this audience member.

She tweets about her favourites, shares them with friends

She follows a lot of pop artists and groups