Tuesday, 1 October 2013

RESEARCH: The Appeal of Music Videos to Audiences

Music videos are made to appeal to different groups of people. Ideally, a music video will appeal to as many types of people as possible, but often they attract a few specific age groups or mainly audiences of one gender.

A video that appeals to young, urban males in particular is Wretch 32's 'Traktor':
This video is about a typical desirable male lifestyle, and it is done in an urban environment. The presence of an attractive female dancer also shows that the video is meant to attract a male audience:




A music video by The Saturdays might appeal to young females in particular, but they can also appeal to a male audience as the video includes young attractive girls, dancing and wearing sexy outfits:




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