I thought I'd look at what it'd take to put together a promotional campaign for our girl-group. Looking at class examples like Lily Allen, Chemical Brothers and Arctic Monkeys, I thought I'd try and find a few of my own examples of how musicians are getting engaged with 'The new media'. I looked at three different social media sites: Facebook, MySpace and Twitter. Each service offer content such as the photos, behind the scene videos and stream for the artist/band's latest singles. Each page uses different techniques to connect to their fans. For example, Arctic Monkey's Facebook page allows users to stream their latest album 'AM' on Spotify using just a click, whereas Kendrick Lamar uses photos and music links from fellow members of his hip-hop collective 'Black Hippy' to reach out to fans, and finally, Lily Allen's MySpace page specialises in post and articles in which she expresses her views and opinions on current events (e.g. 'Double standards in media'). For my advanced portfolio I think it's vitally important to use social media to promote our single and so. Furthermore, I would like to use photo-sharing media application Instagram to track our process whether it be planning, editing or filming. I think this is a smart idea considering a lot of artists are starting to use Instagram and essentially raising their profile(s). Also considering that our target audience is a demographic of teenage/young adults, specifically females (13-29), we think it's vitally important that we use social networking to promote our artist as statistics suggest teenage girls use social media more than any other age group.
 |
| Lily Allen's Myspace Page |
 |
| Arctic Monkey's Facebook Fan-page |
 |
| Kendrick Lamar's Twitter Page |
Links to these social networking sites:
Arctic Monkey's Facebook Page - https://www.facebook.com/ArcticMonkeys
Kendrick Lamar's Twitter Page - https://twitter.com/kendricklamar
Lily Allen's MySpace Page - https://myspace.com/lilymusic
No comments:
Post a Comment