Research: Analysing student work.

This is a previous student video.

Setting and Location
It is night time in this video, which is typical of the rap genre and it is set on the streets, on a bridge, in a room with a piano and what we assume is a green screen room for graphics and effects, which is again common for rap music videos.

These screen grabs show the different locations in the video.

Costumes
The male rapper is wearing a cap, which is pretty much the norm for the rap genre and when he is in the alley way he is wearing a baggy jumper and trouser which are common clothes for rappers. The female is seen wrapped up warm whilst singing which is different from the rapper is wearing outside as he has a body warmer on.

 

This screen grab show the male rapper wearing a baggy jumper.

 

 

Intended Audience

I would say the intended audience would be around the late teens and early twenties bracket, so around 16-24 year olds. This is because you don't really associate the rap genre with people older that bracket.

 

Narrative/Structure

The camera focuses on both artists when they are singing/rapping/, however, when the female is singing there are a few times when the camera switches to the male artist. This doesn't happen the other way, so all in all, the male artist has more screen time than the female, although the last shot does show them leaving together. The lyrics: 'don't be afraid of who you are' tell the story and the male who is rapping freely in public isn't afraid of doing that and in total being himself, so the video matches the narrative perfectly.

 

Camera work

 

There are:

• Close ups of their faces
• Two shots
• Wide shots
• Tracking and Panning
• Medium close ups

 

 

This is a mid shot used in the video.

 

 

This is a two shot used in the video

This is a close up used in the video
 

 

 

Editing

This video is edited to the beat and there are base tracks, particularly when the shots cross over into each other.
 

Representation

The female isn't dressed provocatively for the 'male gaze', she is in fact covered up. To me this represents maturity as she isn't willing to show her body off to the camera so the audience can view and judge her so. The male rapper is just oozing with confidence as many rappers are as well.