Research: Creating a synergous brand identity with artists of the SAME genre as our chosen song.

Our chosen song is 'It aint easy' by the Sugarbabes. A group that has the same genre as this song and indeed the sugarbabes are Little Mix.

Album cover name: DNA
Key features: Blue and pink backgrounds, matching clothes and hair.

Teaser trailer.
Key features: different hair, in black and white.

 

 

Music video: Wings

Key features: Bright colours, different hair styles, funky outfits, dance moves

 

 



 

 

Music video: How ya doin?

Key features: Bright colours, different outfits, different hair styles, dance moves 

 

 

What key features can be seen across all 4 products to create a brand identity?

The ever changing hair styles are something that is common and seen across all 4 products. Apart from the teaser trailer, bright colours are something that is common with little mix's work.