After looking at a Prezi on Synergy I noticed a few common features that is used to create a brand identity using media products: 'appearance, costume & props', 'colours' and 'font'. Using Daft Punk's 'Random Access Memories' for inspiration, I saw that both members wears their own helmets, personalising each of themselves. They also use futuristic colours to reinforce their sic-fi image gained by the helmets and lastly the same font is used for the video, track listing and titles in music videos. These features are linked across all platforms (Albums, singles, videos and tour posters) to make it easily identical by viewers as well as entice them. For my individual research, I thought I would look at Indie band The Vaccines and their second album 'Coming of Age'. Though I'm doubtful I'll be doing an indie music video, I thought it would be a good genre to fall back on.
Appearance, props and costume: The album cover displays the 4 members as women. This may be used to personalise the members as feminine, appealing to the female audience. They're wearing white shirts and denim vests - typical indie attire. Looking further into the album cover, singles and music video 'No Hope', this follows a black and white colour scheme. This neutral colour connotes style, chic and the classic traditional setting that indie music follows. Furthermore, simplistic bold text is used in the album and single, this is used to make the audience easily identify the band. Though there is no titles used in the music video, it follows the same black and white colour scheme.
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