How the music Industry uses social networking sites

The music industry uses social media quite efficiently especially when the artists album is coming out or when they're about to go on tour or are on tour. They make use of website like, Twitter, Facebook, YouTube  Tumblr and Instagram to help promote their album, build a fan base and increase their popularity. It is also a way for the artists to keep their fans updated and to interact with fans. We as an audience turn to social network for these updates and promotion so we create conversation about it.

One example is Jessie J. Her new Album wild is due to come out - Here are screen shots of her Facebook Twitter and YouTube accounts. Its obvious she is using these sites to promote her new album. Also on her YouTube she does live streams where she interacts with fans and answers their questions. This is a good way to keep her fanbase interested.

Another example is Labrinth - Tumblr & Twitter

Labrinth has used his up coming album cover for his twitter background and has posted video's and pictures of his album launch and events he's doing leading up to his album release.

Our Music Video
When talking about our target audience we decided on youth (late teens, early 20s) and our wider audience is ages 16-30. Statistics show that this demographic are the most frequent users of social networking sites so it would be smart to use Social Networking Sites to promote our artist and also try and gain a fanbase.