- They are short, around 3 and a half minutes long
- They have a condensed story/message
- They usually have fast paced editing
- They usually convey a lifestyle /image rather than a narrative
- They usually have a central artist that the video is trying to promote
- Artist usually has huge screen time
- Artist can look at the camera (break the fourth wall)
- They are not a continual drama
- They don't always have a narrative-can just be a performance
- They are edited to the beat
- It's mainly jump shots that are used
- Videos usually have slow motion
- Lots of close ups are used to see/promote the artist.
Function of music videos:
- To make money
- To encourage people to buy the song
- To establish a fan base
- To encourage buying merchandise
- To rebrand the artist.
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