Research: Synergious brand identity

Emeli Sande

Album cover name: Our Version of Events.
Key features highlighted: Stony background, contrasting background- both dark and light, black roses, iconic hair style.

Music video: Next to me
Key features: Iconic hair, similar background until second verse when there are some injections of colour and the setting becomes bright.

Music Video: Clown
Key features: Iconic hair, black and white video, text.

What features can be seen across all 4 products to create a brand identity?
The iconic hair style, use of dark colours in videos.

Rita Ora

 

Album name: ORA
Key features: Big red text, black and white picture of her.

Music video: R.I.P
Key features: Red lips, red nails, read car, blonde curly hair, gold jewellery.

What key features can be seen across all 4 products to create a brand identity?
The colour red, blonde curly hair and gold jewellery.