Monday, 30 September 2013

Research - 'Mood' Board

We started to think about the look we wanted our own girl group to have. We decided to create a 'mood' board using Microsoft Word looking at the following:
- Musical influences - We looked at artists that are similar to ours, such as little mix.
- Fashion influences - We drew together images from fashion, hair and makeup that we felt represented the kind of look that we wanted for our group. We are using pictures of artists who influenced us, such as stooshe and the sugarbabes.
- Target audience - We found some pictures that convey the audience type we're appealing to. Young female adults and late female teens.

This is what we made:








This is what we found out:
-The wider audience will be around 16-30 yr olds.
-We plan to establish synergy through our three products by using similar colour schemes, similar costumes, similar text for advertising and on the digi pak.
-We're going to try and step out of the convention of using loud colours and go for a mix of pop and urban, urban being black.

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