Research: How the music industry uses social networking sites

Lots of music artists use social networking sites, such as twitter and Facebook to promote new music, build a fan base and to try to gain more popularity. There are music artists who just post videos on social networks to get discovered. A couple of music artists who have done this and gone on to become hugely successful are Adele and Lily Allen, who were both discovered on social networking site Myspace.

The link below is for Adele's myspace page.
https://myspace.com/adelelondon/music/songs

Many music artists have twitter accounts to promote new music. The annotations below show this.

 

In Katy Perry's Twitter bio she has the name and release date of her new album as well as artwork from the album all promoting her new music

Demi Lovato uses her twitter bio to promote her new album and singles as well as where to download them. She also has artwork promoting her new tour as well.








Selena Gomez is another artist who uses twitter to promote her new music. Her new album is clearly shown/advertised here and where you can purchase it from.








In Jessie J's twitter bio she subtly plugs her music with the text. Her new album is called Alive and she has this word as her twitter header and in her small text.








It's not just twitter that artists use, Jessie J, Selena Gomez, Demi Lovato and Katy Perry also have facebook pages to promote their music. These can be found in the links below:
https://www.facebook.com/JessieJOfficial?ref=br_tf
https://www.facebook.com/Selena
https://www.facebook.com/DemiLovato
https://www.facebook.com/katyperry

For our music video we might create a Facebook page for our artist to gain more popularity and build a fanbase. We might also do promotional videos on youtube to put the word out there as well as create a twitter page for our artist, so they can communicate with their fans.