A few key visual elements will link together our music video, digipak and advertisement.
One of these elements is the monochrome colour scheme, with an occasional touch of colour which will contrast with the monochrome theme.
As we will be filming in the city, the locations will allow us to keep this colour scheme throughout our video. However, in the second verse, we will be inside a house, where it will be more colourful and it will give a warm and cozy feel, which again will contrast with the cold, rough look of the outside world - this is why 'it ain't easy' for the three girls in the video - they have to leave their homes and face this rough world.
Another key visual element we will use for our products are the outfits worn by the performers. One of the outfits present in the video will also be featured on the digipak and the advertisement.
For example, if one of the performers will be wearing a red dress in the third verse, she will be featured on the digipak and in the advertisement wearing the same red dress.
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