The song we're doing is by Sugababes and they've recently disbanded as Sugababes so there are no updated websites for this group. I did manage to find a Facebook Page. There isn't much on the Facebook page but some pictures and event information.
As there is no official website for the Sugababes, I am going to look at similar artists - The Saturday's and Little Mix
Their website is colourful, vibrant, fun and that is to represent their genre, Pop and them as young girls, also, to reach their target audience which is young teenage girls. Their site has many pages shown in the gif below ( Merchandise, News, Music, Biographies). Their individual logo's are used a lot on the website and this is a way to reinforce. One thing I noticed, is that in their biographies they're asked questions that would be typically asked by their audience which is clever as they get ask them before the audience and this can help audience members to relate.
The Saturday's
The Saturdays have a similar site structure to Little Mix this might be because they're similar artists. The Saturday's are young but older than Little Mix so their website is less bright and colourful and much more sophisticated. The image below is a screen shot of the first thing that comes up when you go on to the Saturday's website and it's their latest video, which is before you enter the site, this is a clever method of promotion as every time you go on their website the video comes up.
As there is no official website for the Sugababes, I am going to look at similar artists - The Saturday's and Little Mix
Their website is colourful, vibrant, fun and that is to represent their genre, Pop and them as young girls, also, to reach their target audience which is young teenage girls. Their site has many pages shown in the gif below ( Merchandise, News, Music, Biographies). Their individual logo's are used a lot on the website and this is a way to reinforce. One thing I noticed, is that in their biographies they're asked questions that would be typically asked by their audience which is clever as they get ask them before the audience and this can help audience members to relate.
The Saturday's
The Saturdays have a similar site structure to Little Mix this might be because they're similar artists. The Saturday's are young but older than Little Mix so their website is less bright and colourful and much more sophisticated. The image below is a screen shot of the first thing that comes up when you go on to the Saturday's website and it's their latest video, which is before you enter the site, this is a clever method of promotion as every time you go on their website the video comes up.
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